Senior-Level Strategy
Hands-On Execution
When the work matters and your team needs experienced marketing & communications support, Orchard Street helps turn complex challenges, competing priorities, and big ideas into clear direction, focused action, and meaningful progress.
How I Can Help
Brand and messaging strategy · Messaging frameworks · Brand guidelines · Audience segementation · Executive positioning
Turn competing priorities
into focused plans and
coordinated action.
Get clear on what matters and
how to communicate it.
Marketing strategy ·
Campaign planning · Editorial Calendars · communications planning · Enrollment marketng · Audience Journeys · project and process management
campaigns · Landing Pages · Newsletters · Executive Communications · board presentations · toolkits · Digital advertising · High-priority projects
Sometimes you need a fresh perspective. Sometimes you need a clear plan. Sometimes you need experienced capacity to get the work done.
Orchard Street brings senior-level thinking, strategic coaching, and hands-on support to help organizations and leaders move important work forward.
Clarity
Momentum
Impact
Get work moving, across the finish line, and delivering results.
How I Got Here
I founded Orchard Street Strategies after nearly two decades working across marketing and communications in the nonprofit and for-profit sectors.
Most recently, I served as Vice President of Marketing and Communications at the KIPP Foundation, supporting the nation's largest network of public charter schools. During my 16 years at KIPP, I had the opportunity to see initiatives from every angle, from initial research and strategy to execution, launch, evaluation, and reinvention. That experience taught me what it takes not just to get good ideas off the ground, but to adapt, improve, and sustain them over time.
My experience spans digital marketing, creative campaigns, national rebrands, executive communications, and navigating organizational change. I've learned that even the best strategy only matters if it leads to meaningful outcomes.
Today, I work alongside leaders and teams to understand the challenge, find a better path forward, and help do the work to get there.
Susan Ciccone, CEO and Founder
Let's Get to Work.
Have a challenge to solve, an idea to advance, or a project that needs experienced support?
Let's talk about what's possible.